It’s not just a phase.
By Jonathan Haidt
https://www.theatlantic.com/magazine/archive/2022/05/social-media-democracy-trust-babel/629369/?utm_source=email&utm_medium=social&utm_campaign=social
Social media has given voice to some people who had little previously, and it has made it easier to hold powerful people accountable for their misdeeds, not just in politics but in business, the arts, academia, and elsewhere. Sexual harassers could have been called out in anonymous blog posts before Twitter, but it’s hard to imagine that the #MeToo movement would have been nearly so successful without the viral enhancement that the major platforms offered. However, the warped “accountability” of social media has also brought injustice—and political dysfunction—in three ways.
First, the dart guns of social media give more power to trolls and provocateurs while silencing good citizens. Research by the political scientists Alexander Bor and Michael Bang Petersen found that a small subset of people on social-media platforms are highly concerned with gaining status and are willing to use aggression to do so. They admit that in their online discussions they often curse, make fun of their opponents, and get blocked by other users or reported for inappropriate comments. Across eight studies, Bor and Petersen found that being online did not make most people more aggressive or hostile; rather, it allowed a small number of aggressive people to attack a much larger set of victims. Even a small number of jerks were able to dominate discussion forums, Bor and Petersen found, because nonjerks are easily turned off from online discussions of politics. Additional research finds that women and Black people are harassed disproportionately, so the digital public square is less welcoming to their voices.
Second, the dart guns of social media give more power and voice to the political extremes while reducing the power and voice of the moderate majority. The “Hidden Tribes” study, by the pro-democracy group More in Common, surveyed 8,000 Americans in 2017 and 2018 and identified seven groups that shared beliefs and behaviors. The one furthest to the right, known as the “devoted conservatives,” comprised 6 percent of the U.S. population. The group furthest to the left, the “progressive activists,” comprised 8 percent of the population. The progressive activists were by far the most prolific group on social media: 70 percent had shared political content over the previous year. The devoted conservatives followed, at 56 percent.
sue
EXPLORE
IDEAS
WHY THE PAST 10 YEARS OF AMERICAN LIFE HAVE BEEN UNIQUELY STUPID
It’s not just a phase.
By Jonathan Haidt
Illustrations by Nicolás Ortega
Illustration by Nicolás Ortega. Source: “Turris Babel,” Coenraet Decker, 1679.
APRIL 11, 2022
SHARE & GIFT
REMOVE
Listen to this article
00:00
52:30
Listen to more stories on Audm
This article was featured in One Story to Read Today, a newsletter in which our editors recommend a single must-read from The Atlantic, Monday through Friday. Sign up for it here.
What would it have been like to live in Babel in the days after its destruction? In the Book of Genesis, we are told that the descendants of Noah built a great city in the land of Shinar. They built a tower “with its top in the heavens” to “make a name” for themselves. God was offended by the hubris of humanity and said:
Look, they are one people, and they have all one language; and this is only the beginning of what they will do; nothing that they propose to do will now be impossible for them. Come, let us go down, and confuse their language there, so that they will not understand one another’s speech.
The text does not say that God destroyed the tower, but in many popular renderings of the story he does, so let’s hold that dramatic image in our minds: people wandering amid the ruins, unable to communicate, condemned to mutual incomprehension.
Explore the May 2022 Issue
Check out more from this issue and find your next story to read.
View More
The story of Babel is the best metaphor I have found for what happened to America in the 2010s, and for the fractured country we now inhabit. Something went terribly wrong, very suddenly. We are disoriented, unable to speak the same language or recognize the same truth. We are cut off from one another and from the past.
It’s been clear for quite a while now that red America and blue America are becoming like two different countries claiming the same territory, with two different versions of the Constitution, economics, and American history. But Babel is not a story about tribalism; it’s a story about the fragmentation of everything. It’s about the shattering of all that had seemed solid, the scattering of people who had been a community. It’s a metaphor for what is happening not only between red and blue, but within the left and within the right, as well as within universities, companies, professional associations, museums, and even families.
From the December 2001 issue: David Brooks on Red and Blue America
Babel is a metaphor for what some forms of social media have done to nearly all of the groups and institutions most important to the country’s future—and to us as a people. How did this happen? And what does it portend for American life?
The Rise of the Modern Tower
there is a direction to history and it is toward cooperation at larger scales. We see this trend in biological evolution, in the series of “major transitions” through which multicellular organisms first appeared and then developed new symbiotic relationships. We see it in cultural evolution too, as Robert Wright explained in his 1999 book, Nonzero: The Logic of Human Destiny. Wright showed that history involves a series of transitions, driven by rising population density plus new technologies (writing, roads, the printing press) that created new possibilities for mutually beneficial trade and learning. Zero-sum conflicts—such as the wars of religion that arose as the printing press spread heretical ideas across Europe—were better thought of as temporary setbacks, and sometimes even integral to progress. (Those wars of religion, he argued, made possible the transition to modern nation-states with better-informed citizens.) President Bill Clinton praised Nonzero‘s optimistic portrayal of a more cooperative future thanks to continued technological advance.
The early internet of the 1990s, with its chat rooms, message boards, and email, exemplified the Nonzero thesis, as did the first wave of social-media platforms, which launched around 2003. Myspace, Friendster, and Facebook made it easy to connect with friends and strangers to talk about common interests, for free, and at a scale never before imaginable. By 2008, Facebook had emerged as the dominant platform, with more than 100 million monthly users, on its way to roughly 3 billion today. In the first decade of the new century, social media was widely believed to be a boon to democracy. What dictator could impose his will on an interconnected citizenry? What regime could build a wall to keep out the internet?
RECOMMENDED READING
· 
The Dark Psychology of Social Networks
JONATHAN HAIDT AND TOBIAS ROSE-STOCKWELL
· 
The Dangerous Experiment on Teen Girls
JONATHAN HAIDT
· 
How Kids Learn Resilience
PAUL TOUGH
The high point of techno-democratic optimism was arguably 2011, a year that began with the Arab Spring and ended with the global Occupy movement. That is also when Google Translate became available on virtually all smartphones, so you could say that 2011 was the year that humanity rebuilt the Tower of Babel. We were closer than we had ever been to being “one people,” and we had effectively overcome the curse of division by language. For techno-democratic optimists, it seemed to be only the beginning of what humanity could do.
In February 2012, as he prepared to take Facebook public, Mark Zuckerberg reflected on those extraordinary times and set forth his plans. “Today, our society has reached another tipping point,” he wrote in a letter to investors. Facebook hoped “to rewire the way people spread and consume information.” By giving them “the power to share,” it would help them to “once again transform many of our core institutions and industries.”
In the 10 years since then, Zuckerberg did exactly what he said he would do. He did rewire the way we spread and consume information; he did transform our institutions, and he pushed us past the tipping point. It has not worked out as he expected.
Things Fall Apart
historically, civilizations have relied on shared blood, gods, and enemies to counteract the tendency to split apart as they grow. But what is it that holds together large and diverse secular democracies such as the United States and India, or, for that matter, modern Britain and France?
Social scientists have identified at least three major forces that collectively bind together successful democracies: social capital (extensive social networks with high levels of trust), strong institutions, and shared stories. Social media has weakened all three. To see how, we must understand how social media changed over time—and especially in the several years following 2009.
In their early incarnations, platforms such as Myspace and Facebook were relatively harmless. They allowed users to create pages on which to post photos, family updates, and links to the mostly static pages of their friends and favorite bands. In this way, early social media can be seen as just another step in the long progression of technological improvements—from the Postal Service through the telephone to email and texting—that helped people achieve the eternal goal of maintaining their social ties.
But gradually, social-media users became more comfortable sharing intimate details of their lives with strangers and corporations. As I wrote in a 2019 Atlantic article with Tobias Rose-Stockwell, they became more adept at putting on performances and managing their personal brand—activities that might impress others but that do not deepen friendships in the way that a private phone conversation will.
From the December 2019 issue: The dark psychology of social networks
Once social-media platforms had trained users to spend more time performing and less time connecting, the stage was set for the major transformation, which began in 2009: the intensification of viral dynamics.
Babel is not a story about tribalism. It’s a story about the fragmentation of everything.
Before 2009, Facebook had given users a simple timeline––a never-ending stream of content generated by their friends and connections, with the newest posts at the top and the oldest ones at the bottom. This was often overwhelming in its volume, but it was an accurate reflection of what others were posting. That began to change in 2009, when Facebook offered users a way to publicly “like” posts with the click of a button. That same year, Twitter introduced something even more powerful: the “Retweet” button, which allowed users to publicly endorse a post while also sharing it with all of their followers. Facebook soon copied that innovation with its own “Share” button, which became available to smartphone users in 2012. “Like” and “Share” buttons quickly became standard features of most other platforms.
Shortly after its “Like” button began to produce data about what best “engaged” its users, Facebook developed algorithms to bring each user the content most likely to generate a “like” or some other interaction, eventually including the “share” as well. Later research showed that posts that trigger emotions––especially anger at out-groups––are the most likely to be shared.
Illustration by Nicolás Ortega. Source: Belshazzar’s Feast, John Martin, 1820.
By 2013, social media had become a new game, with dynamics unlike those in 2008. If you were skillful or lucky, you might create a post that would “go viral” and make you “internet famous” for a few days. If you blundered, you could find yourself buried in hateful comments. Your posts rode to fame or ignominy based on the clicks of thousands of strangers, and you in turn contributed thousands of clicks to the game.
This new game encouraged dishonesty and mob dynamics: Users were guided not just by their true preferences but by their past experiences of reward and punishment, and their prediction of how others would react to each new action. One of the engineers at Twitter who had worked on the “Retweet” button later revealed that he regretted his contribution because it had made Twitter a nastier place. As he watched Twitter mobs forming through the use of the new tool, he thought to himself, “We might have just handed a 4-year-old a loaded weapon.”
As a social psychologist who studies emotion, morality, and politics, I saw this happening too. The newly tweaked platforms were almost perfectly designed to bring out our most moralistic and least reflective selves. The volume of outrage was shocking.
It was just this kind of twitchy and explosive spread of anger that James Madison had tried to protect us from as he was drafting the U.S. Constitution. The Framers of the Constitution were excellent social psychologists. They knew that democracy had an Achilles’ heel because it depended on the collective judgment of the people, and democratic communities are subject to “the turbulency and weakness of unruly passions.” The key to designing a sustainable republic, therefore, was to build in mechanisms to slow things down, cool passions, require compromise, and give leaders some insulation from the mania of the moment while still holding them accountable to the people periodically, on Election Day.
From the October 2018 issue: America is living James Madison’s nightmare
The tech companies that enhanced virality from 2009 to 2012 brought us deep into Madison’s nightmare. Many authors quote his comments in “Federalist No. 10” on the innate human proclivity toward “faction,” by which he meant our tendency to divide ourselves into teams or parties that are so inflamed with “mutual animosity” that they are “much more disposed to vex and oppress each other than to cooperate for their common good.”
But that essay continues on to a less quoted yet equally important insight, about democracy’s vulnerability to triviality. Madison notes that people are so prone to factionalism that “where no substantial occasion presents itself, the most frivolous and fanciful distinctions have been sufficient to kindle their unfriendly passions and excite their most violent conflicts.”
Social media has both magnified and weaponized the frivolous. Is our democracy any healthier now that we’ve had Twitter brawls over Representative Alexandria Ocasio-Cortez’s tax the rich dress at the annual Met Gala, and Melania Trump’s dress at a 9/11 memorial event, which had stitching that kind of looked like a skyscraper? How about Senator Ted Cruz’s tweet criticizing Big Bird for tweeting about getting his COVID vaccine?
Read: The Ukraine crisis briefly put America’s culture war in perspective
It’s not just the waste of time and scarce attention that matters; it’s the continual chipping-away of trust. An autocracy can deploy propaganda or use fear to motivate the behaviors it desires, but a democracy depends on widely internalized acceptance of the legitimacy of rules, norms, and institutions. Blind and irrevocable trust in any particular individual or organization is never warranted. But when citizens lose trust in elected leaders, health authorities, the courts, the police, universities, and the integrity of elections, then every decision becomes contested; every election becomes a life-and-death struggle to save the country from the other side. The most recent Edelman Trust Barometer (an international measure of citizens’ trust in government, business, media, and nongovernmental organizations) showed stable and competent autocracies (China and the United Arab Emirates) at the top of the list, while contentious democracies such as the United States, the United Kingdom, Spain, and South Korea scored near the bottom (albeit above Russia).
Recent academic studies suggest that social media is indeed corrosive to trust in governments, news media, and people and institutions in general. A working paper that offers the most comprehensive review of the research, led by the social scientists Philipp Lorenz-Spreen and Lisa Oswald, concludes that “the large majority of reported associations between digital media use and trust appear to be detrimental for democracy.” The literature is complex—some studies show benefits, particularly in less developed democracies—but the review found that, on balance, social media amplifies political polarization; foments populism, especially right-wing populism; and is associated with the spread of misinformation.
From the April 2021 issue: The internet doesn’t have to be awful
When people lose trust in institutions, they lose trust in the stories told by those institutions. That’s particularly true of the institutions entrusted with the education of children. History curricula have often caused political controversy, but Facebook and Twitter make it possible for parents to become outraged every day over a new snippet from their children’s history lessons––and math lessons and literature selections, and any new pedagogical shifts anywhere in the country. The motives of teachers and administrators come into question, and overreaching laws or curricular reforms sometimes follow, dumbing down education and reducing trust in it further. One result is that young people educated in the post-Babel era are less likely to arrive at a coherent story of who we are as a people, and less likely to share any such story with those who attended different schools or who were educated in a different decade.
The former CIA analyst Martin Gurri predicted these fracturing effects in his 2014 book, The Revolt of the Public. Gurri’s analysis focused on the authority-subverting effects of information’s exponential growth, beginning with the internet in the 1990s. Writing nearly a decade ago, Gurri could already see the power of social media as a universal solvent, breaking down bonds and weakening institutions everywhere it reached. He noted that distributed networks “can protest and overthrow, but never govern.” He described the nihilism of the many protest movements of 2011 that organized mostly online and that, like Occupy Wall Street, demanded the destruction of existing institutions without offering an alternative vision of the future or an organization that could bring it about.
Gurri is no fan of elites or of centralized authority, but he notes a constructive feature of the pre-digital era: a single “mass audience,” all consuming the same content, as if they were all looking into the same gigantic mirror at the reflection of their own society. In a comment to Vox that recalls the first post-Babel diaspora, he said:
The digital revolution has shattered that mirror, and now the public inhabits those broken pieces of glass. So the public isn’t one thing; it’s highly fragmented, and it’s basically mutually hostile. It’s mostly people yelling at each other and living in bubbles of one sort or another.
Mark Zuckerberg may not have wished for any of that. But by rewiring everything in a headlong rush for growth—with a naive conception of human psychology, little understanding of the intricacy of institutions, and no concern for external costs imposed on society—Facebook, Twitter, YouTube, and a few other large platforms unwittingly dissolved the mortar of trust, belief in institutions, and shared stories that had held a large and diverse secular democracy together.
I think we can date the fall of the tower to the years between 2011 (Gurri’s focal year of “nihilistic” protests) and 2015, a year marked by the “great awokening” on the left and the ascendancy of Donald Trump on the right. Trump did not destroy the tower; he merely exploited its fall. He was the first politician to master the new dynamics of the post-Babel era, in which outrage is the key to virality, stage performance crushes competence, Twitter can overpower all the newspapers in the country, and stories cannot be shared (or at least trusted) across more than a few adjacent fragments—so truth cannot achieve widespread adherence.
The many analysts, including me, who had argued that Trump could not win the general election were relying on pre-Babel intuitions, which said that scandals such as the Access Hollywood tape (in which Trump boasted about committing sexual assault) are fatal to a presidential campaign. But after Babel, nothing really means anything anymore––at least not in a way that is durable and on which people widely agree.
Politics After Babel
“politics is the art of the possible,” the German statesman Otto von Bismarck said in 1867. In a post-Babel democracy, not much may be possible.
Of course, the American culture war and the decline of cross-party cooperation predates social media’s arrival. The mid-20th century was a time of unusually low polarization in Congress, which began reverting back to historical levels in the 1970s and ’80s. The ideological distance between the two parties began increasing faster in the 1990s. Fox News and the 1994 “Republican Revolution” converted the GOP into a more combative party. For example, House Speaker Newt Gingrich discouraged new Republican members of Congress from moving their families to Washington, D.C., where they were likely to form social ties with Democrats and their families.
So cross-party relationships were already strained before 2009. But the enhanced virality of social media thereafter made it more hazardous to be seen fraternizing with the enemy or even failing to attack the enemy with sufficient vigor. On the right, the term RINO (Republican in Name Only) was superseded in 2015 by the more contemptuous term cuckservative, popularized on Twitter by Trump supporters. On the left, social media launched callout culture in the years after 2012, with transformative effects on university life and later on politics and culture throughout the English-speaking world.
From the September 2015 issue: The coddling of the American mind
What changed in the 2010s? Let’s revisit that Twitter engineer’s metaphor of handing a loaded gun to a 4-year-old. A mean tweet doesn’t kill anyone; it is an attempt to shame or punish someone publicly while broadcasting one’s own virtue, brilliance, or tribal loyalties. It’s more a dart than a bullet, causing pain but no fatalities. Even so, from 2009 to 2012, Facebook and Twitter passed out roughly 1 billion dart guns globally. We’ve been shooting one another ever since.
Social media has given voice to some people who had little previously, and it has made it easier to hold powerful people accountable for their misdeeds, not just in politics but in business, the arts, academia, and elsewhere. Sexual harassers could have been called out in anonymous blog posts before Twitter, but it’s hard to imagine that the #MeToo movement would have been nearly so successful without the viral enhancement that the major platforms offered. However, the warped “accountability” of social media has also brought injustice—and political dysfunction—in three ways.
First, the dart guns of social media give more power to trolls and provocateurs while silencing good citizens. Research by the political scientists Alexander Bor and Michael Bang Petersen found that a small subset of people on social-media platforms are highly concerned with gaining status and are willing to use aggression to do so. They admit that in their online discussions they often curse, make fun of their opponents, and get blocked by other users or reported for inappropriate comments. Across eight studies, Bor and Petersen found that being online did not make most people more aggressive or hostile; rather, it allowed a small number of aggressive people to attack a much larger set of victims. Even a small number of jerks were able to dominate discussion forums, Bor and Petersen found, because nonjerks are easily turned off from online discussions of politics. Additional research finds that women and Black people are harassed disproportionately, so the digital public square is less welcoming to their voices.
Second, the dart guns of social media give more power and voice to the political extremes while reducing the power and voice of the moderate majority. The “Hidden Tribes” study, by the pro-democracy group More in Common, surveyed 8,000 Americans in 2017 and 2018 and identified seven groups that shared beliefs and behaviors. The one furthest to the right, known as the “devoted conservatives,” comprised 6 percent of the U.S. population. The group furthest to the left, the “progressive activists,” comprised 8 percent of the population. The progressive activists were by far the most prolific group on social media: 70 percent had shared political content over the previous year. The devoted conservatives followed, at 56 percent.
These two extreme groups are similar in surprising ways. They are the whitest and richest of the seven groups, which suggests that America is being torn apart by a battle between two subsets of the elite who are not representative of the broader society. What’s more, they are the two groups that show the greatest homogeneity in their moral and political attitudes. This uniformity of opinion, the study’s authors speculate, is likely a result of thought-policing on social media: “Those who express sympathy for the views of opposing groups may experience backlash from their own cohort.” In other words, political extremists don’t just shoot darts at their enemies; they spend a lot of their ammunition targeting dissenters or nuanced thinkers on their own team. In this way, social media makes a political system based on compromise grind to a halt.
e
EXPLORE
IDEAS
WHY THE PAST 10 YEARS OF AMERICAN LIFE HAVE BEEN UNIQUELY STUPID
It’s not just a phase.
By Jonathan Haidt
Illustrations by Nicolás Ortega
Illustration by Nicolás Ortega. Source: “Turris Babel,” Coenraet Decker, 1679.
APRIL 11, 2022
SHARE & GIFT
REMOVE
Listen to this article
00:00
52:30
Listen to more stories on Audm
This article was featured in One Story to Read Today, a newsletter in which our editors recommend a single must-read from The Atlantic, Monday through Friday. Sign up for it here.
What would it have been like to live in Babel in the days after its destruction? In the Book of Genesis, we are told that the descendants of Noah built a great city in the land of Shinar. They built a tower “with its top in the heavens” to “make a name” for themselves. God was offended by the hubris of humanity and said:
Look, they are one people, and they have all one language; and this is only the beginning of what they will do; nothing that they propose to do will now be impossible for them. Come, let us go down, and confuse their language there, so that they will not understand one another’s speech.
The text does not say that God destroyed the tower, but in many popular renderings of the story he does, so let’s hold that dramatic image in our minds: people wandering amid the ruins, unable to communicate, condemned to mutual incomprehension.
Explore the May 2022 Issue
Check out more from this issue and find your next story to read.
View More
The story of Babel is the best metaphor I have found for what happened to America in the 2010s, and for the fractured country we now inhabit. Something went terribly wrong, very suddenly. We are disoriented, unable to speak the same language or recognize the same truth. We are cut off from one another and from the past.
It’s been clear for quite a while now that red America and blue America are becoming like two different countries claiming the same territory, with two different versions of the Constitution, economics, and American history. But Babel is not a story about tribalism; it’s a story about the fragmentation of everything. It’s about the shattering of all that had seemed solid, the scattering of people who had been a community. It’s a metaphor for what is happening not only between red and blue, but within the left and within the right, as well as within universities, companies, professional associations, museums, and even families.
From the December 2001 issue: David Brooks on Red and Blue America
Babel is a metaphor for what some forms of social media have done to nearly all of the groups and institutions most important to the country’s future—and to us as a people. How did this happen? And what does it portend for American life?
The Rise of the Modern Tower
there is a direction to history and it is toward cooperation at larger scales. We see this trend in biological evolution, in the series of “major transitions” through which multicellular organisms first appeared and then developed new symbiotic relationships. We see it in cultural evolution too, as Robert Wright explained in his 1999 book, Nonzero: The Logic of Human Destiny. Wright showed that history involves a series of transitions, driven by rising population density plus new technologies (writing, roads, the printing press) that created new possibilities for mutually beneficial trade and learning. Zero-sum conflicts—such as the wars of religion that arose as the printing press spread heretical ideas across Europe—were better thought of as temporary setbacks, and sometimes even integral to progress. (Those wars of religion, he argued, made possible the transition to modern nation-states with better-informed citizens.) President Bill Clinton praised Nonzero‘s optimistic portrayal of a more cooperative future thanks to continued technological advance.
The early internet of the 1990s, with its chat rooms, message boards, and email, exemplified the Nonzero thesis, as did the first wave of social-media platforms, which launched around 2003. Myspace, Friendster, and Facebook made it easy to connect with friends and strangers to talk about common interests, for free, and at a scale never before imaginable. By 2008, Facebook had emerged as the dominant platform, with more than 100 million monthly users, on its way to roughly 3 billion today. In the first decade of the new century, social media was widely believed to be a boon to democracy. What dictator could impose his will on an interconnected citizenry? What regime could build a wall to keep out the internet?
RECOMMENDED READING
·
The Dark Psychology of Social Networks
JONATHAN HAIDT AND TOBIAS ROSE-STOCKWELL
·
The Dangerous Experiment on Teen Girls
JONATHAN HAIDT
·
How Kids Learn Resilience
PAUL TOUGH
The high point of techno-democratic optimism was arguably 2011, a year that began with the Arab Spring and ended with the global Occupy movement. That is also when Google Translate became available on virtually all smartphones, so you could say that 2011 was the year that humanity rebuilt the Tower of Babel. We were closer than we had ever been to being “one people,” and we had effectively overcome the curse of division by language. For techno-democratic optimists, it seemed to be only the beginning of what humanity could do.
In February 2012, as he prepared to take Facebook public, Mark Zuckerberg reflected on those extraordinary times and set forth his plans. “Today, our society has reached another tipping point,” he wrote in a letter to investors. Facebook hoped “to rewire the way people spread and consume information.” By giving them “the power to share,” it would help them to “once again transform many of our core institutions and industries.”
In the 10 years since then, Zuckerberg did exactly what he said he would do. He did rewire the way we spread and consume information; he did transform our institutions, and he pushed us past the tipping point. It has not worked out as he expected.
Things Fall Apart
historically, civilizations have relied on shared blood, gods, and enemies to counteract the tendency to split apart as they grow. But what is it that holds together large and diverse secular democracies such as the United States and India, or, for that matter, modern Britain and France?
Social scientists have identified at least three major forces that collectively bind together successful democracies: social capital (extensive social networks with high levels of trust), strong institutions, and shared stories. Social media has weakened all three. To see how, we must understand how social media changed over time—and especially in the several years following 2009.
In their early incarnations, platforms such as Myspace and Facebook were relatively harmless. They allowed users to create pages on which to post photos, family updates, and links to the mostly static pages of their friends and favorite bands. In this way, early social media can be seen as just another step in the long progression of technological improvements—from the Postal Service through the telephone to email and texting—that helped people achieve the eternal goal of maintaining their social ties.
But gradually, social-media users became more comfortable sharing intimate details of their lives with strangers and corporations. As I wrote in a 2019 Atlantic article with Tobias Rose-Stockwell, they became more adept at putting on performances and managing their personal brand—activities that might impress others but that do not deepen friendships in the way that a private phone conversation will.
From the December 2019 issue: The dark psychology of social networks
Once social-media platforms had trained users to spend more time performing and less time connecting, the stage was set for the major transformation, which began in 2009: the intensification of viral dynamics.
Babel is not a story about tribalism. It’s a story about the fragmentation of everything.
Before 2009, Facebook had given users a simple timeline––a never-ending stream of content generated by their friends and connections, with the newest posts at the top and the oldest ones at the bottom. This was often overwhelming in its volume, but it was an accurate reflection of what others were posting. That began to change in 2009, when Facebook offered users a way to publicly “like” posts with the click of a button. That same year, Twitter introduced something even more powerful: the “Retweet” button, which allowed users to publicly endorse a post while also sharing it with all of their followers. Facebook soon copied that innovation with its own “Share” button, which became available to smartphone users in 2012. “Like” and “Share” buttons quickly became standard features of most other platforms.
Shortly after its “Like” button began to produce data about what best “engaged” its users, Facebook developed algorithms to bring each user the content most likely to generate a “like” or some other interaction, eventually including the “share” as well. Later research showed that posts that trigger emotions––especially anger at out-groups––are the most likely to be shared.
Illustration by Nicolás Ortega. Source: Belshazzar’s Feast, John Martin, 1820.
By 2013, social media had become a new game, with dynamics unlike those in 2008. If you were skillful or lucky, you might create a post that would “go viral” and make you “internet famous” for a few days. If you blundered, you could find yourself buried in hateful comments. Your posts rode to fame or ignominy based on the clicks of thousands of strangers, and you in turn contributed thousands of clicks to the game.
This new game encouraged dishonesty and mob dynamics: Users were guided not just by their true preferences but by their past experiences of reward and punishment, and their prediction of how others would react to each new action. One of the engineers at Twitter who had worked on the “Retweet” button later revealed that he regretted his contribution because it had made Twitter a nastier place. As he watched Twitter mobs forming through the use of the new tool, he thought to himself, “We might have just handed a 4-year-old a loaded weapon.”
As a social psychologist who studies emotion, morality, and politics, I saw this happening too. The newly tweaked platforms were almost perfectly designed to bring out our most moralistic and least reflective selves. The volume of outrage was shocking.
It was just this kind of twitchy and explosive spread of anger that James Madison had tried to protect us from as he was drafting the U.S. Constitution. The Framers of the Constitution were excellent social psychologists. They knew that democracy had an Achilles’ heel because it depended on the collective judgment of the people, and democratic communities are subject to “the turbulency and weakness of unruly passions.” The key to designing a sustainable republic, therefore, was to build in mechanisms to slow things down, cool passions, require compromise, and give leaders some insulation from the mania of the moment while still holding them accountable to the people periodically, on Election Day.
From the October 2018 issue: America is living James Madison’s nightmare
The tech companies that enhanced virality from 2009 to 2012 brought us deep into Madison’s nightmare. Many authors quote his comments in “Federalist No. 10” on the innate human proclivity toward “faction,” by which he meant our tendency to divide ourselves into teams or parties that are so inflamed with “mutual animosity” that they are “much more disposed to vex and oppress each other than to cooperate for their common good.”
But that essay continues on to a less quoted yet equally important insight, about democracy’s vulnerability to triviality. Madison notes that people are so prone to factionalism that “where no substantial occasion presents itself, the most frivolous and fanciful distinctions have been sufficient to kindle their unfriendly passions and excite their most violent conflicts.”
Social media has both magnified and weaponized the frivolous. Is our democracy any healthier now that we’ve had Twitter brawls over Representative Alexandria Ocasio-Cortez’s tax the rich dress at the annual Met Gala, and Melania Trump’s dress at a 9/11 memorial event, which had stitching that kind of looked like a skyscraper? How about Senator Ted Cruz’s tweet criticizing Big Bird for tweeting about getting his COVID vaccine?
Read: The Ukraine crisis briefly put America’s culture war in perspective
It’s not just the waste of time and scarce attention that matters; it’s the continual chipping-away of trust. An autocracy can deploy propaganda or use fear to motivate the behaviors it desires, but a democracy depends on widely internalized acceptance of the legitimacy of rules, norms, and institutions. Blind and irrevocable trust in any particular individual or organization is never warranted. But when citizens lose trust in elected leaders, health authorities, the courts, the police, universities, and the integrity of elections, then every decision becomes contested; every election becomes a life-and-death struggle to save the country from the other side. The most recent Edelman Trust Barometer (an international measure of citizens’ trust in government, business, media, and nongovernmental organizations) showed stable and competent autocracies (China and the United Arab Emirates) at the top of the list, while contentious democracies such as the United States, the United Kingdom, Spain, and South Korea scored near the bottom (albeit above Russia).
Recent academic studies suggest that social media is indeed corrosive to trust in governments, news media, and people and institutions in general. A working paper that offers the most comprehensive review of the research, led by the social scientists Philipp Lorenz-Spreen and Lisa Oswald, concludes that “the large majority of reported associations between digital media use and trust appear to be detrimental for democracy.” The literature is complex—some studies show benefits, particularly in less developed democracies—but the review found that, on balance, social media amplifies political polarization; foments populism, especially right-wing populism; and is associated with the spread of misinformation.
From the April 2021 issue: The internet doesn’t have to be awful
When people lose trust in institutions, they lose trust in the stories told by those institutions. That’s particularly true of the institutions entrusted with the education of children. History curricula have often caused political controversy, but Facebook and Twitter make it possible for parents to become outraged every day over a new snippet from their children’s history lessons––and math lessons and literature selections, and any new pedagogical shifts anywhere in the country. The motives of teachers and administrators come into question, and overreaching laws or curricular reforms sometimes follow, dumbing down education and reducing trust in it further. One result is that young people educated in the post-Babel era are less likely to arrive at a coherent story of who we are as a people, and less likely to share any such story with those who attended different schools or who were educated in a different decade.
The former CIA analyst Martin Gurri predicted these fracturing effects in his 2014 book, The Revolt of the Public. Gurri’s analysis focused on the authority-subverting effects of information’s exponential growth, beginning with the internet in the 1990s. Writing nearly a decade ago, Gurri could already see the power of social media as a universal solvent, breaking down bonds and weakening institutions everywhere it reached. He noted that distributed networks “can protest and overthrow, but never govern.” He described the nihilism of the many protest movements of 2011 that organized mostly online and that, like Occupy Wall Street, demanded the destruction of existing institutions without offering an alternative vision of the future or an organization that could bring it about.
Gurri is no fan of elites or of centralized authority, but he notes a constructive feature of the pre-digital era: a single “mass audience,” all consuming the same content, as if they were all looking into the same gigantic mirror at the reflection of their own society. In a comment to Vox that recalls the first post-Babel diaspora, he said:
The digital revolution has shattered that mirror, and now the public inhabits those broken pieces of glass. So the public isn’t one thing; it’s highly fragmented, and it’s basically mutually hostile. It’s mostly people yelling at each other and living in bubbles of one sort or another.
Mark Zuckerberg may not have wished for any of that. But by rewiring everything in a headlong rush for growth—with a naive conception of human psychology, little understanding of the intricacy of institutions, and no concern for external costs imposed on society—Facebook, Twitter, YouTube, and a few other large platforms unwittingly dissolved the mortar of trust, belief in institutions, and shared stories that had held a large and diverse secular democracy together.
I think we can date the fall of the tower to the years between 2011 (Gurri’s focal year of “nihilistic” protests) and 2015, a year marked by the “great awokening” on the left and the ascendancy of Donald Trump on the right. Trump did not destroy the tower; he merely exploited its fall. He was the first politician to master the new dynamics of the post-Babel era, in which outrage is the key to virality, stage performance crushes competence, Twitter can overpower all the newspapers in the country, and stories cannot be shared (or at least trusted) across more than a few adjacent fragments—so truth cannot achieve widespread adherence.
The many analysts, including me, who had argued that Trump could not win the general election were relying on pre-Babel intuitions, which said that scandals such as the Access Hollywood tape (in which Trump boasted about committing sexual assault) are fatal to a presidential campaign. But after Babel, nothing really means anything anymore––at least not in a way that is durable and on which people widely agree.
Politics After Babel
“politics is the art of the possible,” the German statesman Otto von Bismarck said in 1867. In a post-Babel democracy, not much may be possible.
Of course, the American culture war and the decline of cross-party cooperation predates social media’s arrival. The mid-20th century was a time of unusually low polarization in Congress, which began reverting back to historical levels in the 1970s and ’80s. The ideological distance between the two parties began increasing faster in the 1990s. Fox News and the 1994 “Republican Revolution” converted the GOP into a more combative party. For example, House Speaker Newt Gingrich discouraged new Republican members of Congress from moving their families to Washington, D.C., where they were likely to form social ties with Democrats and their families.
So cross-party relationships were already strained before 2009. But the enhanced virality of social media thereafter made it more hazardous to be seen fraternizing with the enemy or even failing to attack the enemy with sufficient vigor. On the right, the term RINO (Republican in Name Only) was superseded in 2015 by the more contemptuous term cuckservative, popularized on Twitter by Trump supporters. On the left, social media launched callout culture in the years after 2012, with transformative effects on university life and later on politics and culture throughout the English-speaking world.
From the September 2015 issue: The coddling of the American mind
What changed in the 2010s? Let’s revisit that Twitter engineer’s metaphor of handing a loaded gun to a 4-year-old. A mean tweet doesn’t kill anyone; it is an attempt to shame or punish someone publicly while broadcasting one’s own virtue, brilliance, or tribal loyalties. It’s more a dart than a bullet, causing pain but no fatalities. Even so, from 2009 to 2012, Facebook and Twitter passed out roughly 1 billion dart guns globally. We’ve been shooting one another ever since.
Social media has given voice to some people who had little previously, and it has made it easier to hold powerful people accountable for their misdeeds, not just in politics but in business, the arts, academia, and elsewhere. Sexual harassers could have been called out in anonymous blog posts before Twitter, but it’s hard to imagine that the #MeToo movement would have been nearly so successful without the viral enhancement that the major platforms offered. However, the warped “accountability” of social media has also brought injustice—and political dysfunction—in three ways.
First, the dart guns of social media give more power to trolls and provocateurs while silencing good citizens. Research by the political scientists Alexander Bor and Michael Bang Petersen found that a small subset of people on social-media platforms are highly concerned with gaining status and are willing to use aggression to do so. They admit that in their online discussions they often curse, make fun of their opponents, and get blocked by other users or reported for inappropriate comments. Across eight studies, Bor and Petersen found that being online did not make most people more aggressive or hostile; rather, it allowed a small number of aggressive people to attack a much larger set of victims. Even a small number of jerks were able to dominate discussion forums, Bor and Petersen found, because nonjerks are easily turned off from online discussions of politics. Additional research finds that women and Black people are harassed disproportionately, so the digital public square is less welcoming to their voices.
Illustration by Nicolás Ortega. Source: Venus and Cupid, Pierre-Maximilien Delafontaine, by 1860.
Second, the dart guns of social media give more power and voice to the political extremes while reducing the power and voice of the moderate majority. The “Hidden Tribes” study, by the pro-democracy group More in Common, surveyed 8,000 Americans in 2017 and 2018 and identified seven groups that shared beliefs and behaviors. The one furthest to the right, known as the “devoted conservatives,” comprised 6 percent of the U.S. population. The group furthest to the left, the “progressive activists,” comprised 8 percent of the population. The progressive activists were by far the most prolific group on social media: 70 percent had shared political content over the previous year. The devoted conservatives followed, at 56 percent.
These two extreme groups are similar in surprising ways. They are the whitest and richest of the seven groups, which suggests that America is being torn apart by a battle between two subsets of the elite who are not representative of the broader society. What’s more, they are the two groups that show the greatest homogeneity in their moral and political attitudes. This uniformity of opinion, the study’s authors speculate, is likely a result of thought-policing on social media: “Those who express sympathy for the views of opposing groups may experience backlash from their own cohort.” In other words, political extremists don’t just shoot darts at their enemies; they spend a lot of their ammunition targeting dissenters or nuanced thinkers on their own team. In this way, social media makes a political system based on compromise grind to a halt.
From the October 2021 issue: Anne Applebaum on how mob justice is trampling democratic discourse
Finally, by giving everyone a dart gun, social media deputizes everyone to administer justice with no due process. Platforms like Twitter devolve into the Wild West, with no accountability for vigilantes. A successful attack attracts a barrage of likes and follow-on strikes. Enhanced-virality platforms thereby facilitate massive collective punishment for small or imagined offenses, with real-world consequences, including innocent people losing their jobs and being shamed into suicide. When our public square is governed by mob dynamics unrestrained by due process, we don’t get justice and inclusion; we get a society that ignores context, proportionality, mercy, and truth.
ssue
EXPLORE
IDEAS
WHY THE PAST 10 YEARS OF AMERICAN LIFE HAVE BEEN UNIQUELY STUPID
It’s not just a phase.
By Jonathan Haidt
Illustrations by Nicolás Ortega
Illustration by Nicolás Ortega. Source: “Turris Babel,” Coenraet Decker, 1679.
APRIL 11, 2022
SHARE & GIFT
REMOVE
Listen to this article
00:00
52:30
Listen to more stories on Audm
This article was featured in One Story to Read Today, a newsletter in which our editors recommend a single must-read from The Atlantic, Monday through Friday. Sign up for it here.
What would it have been like to live in Babel in the days after its destruction? In the Book of Genesis, we are told that the descendants of Noah built a great city in the land of Shinar. They built a tower “with its top in the heavens” to “make a name” for themselves. God was offended by the hubris of humanity and said:
Look, they are one people, and they have all one language; and this is only the beginning of what they will do; nothing that they propose to do will now be impossible for them. Come, let us go down, and confuse their language there, so that they will not understand one another’s speech.
The text does not say that God destroyed the tower, but in many popular renderings of the story he does, so let’s hold that dramatic image in our minds: people wandering amid the ruins, unable to communicate, condemned to mutual incomprehension.
Explore the May 2022 Issue
Check out more from this issue and find your next story to read.
View More
The story of Babel is the best metaphor I have found for what happened to America in the 2010s, and for the fractured country we now inhabit. Something went terribly wrong, very suddenly. We are disoriented, unable to speak the same language or recognize the same truth. We are cut off from one another and from the past.
It’s been clear for quite a while now that red America and blue America are becoming like two different countries claiming the same territory, with two different versions of the Constitution, economics, and American history. But Babel is not a story about tribalism; it’s a story about the fragmentation of everything. It’s about the shattering of all that had seemed solid, the scattering of people who had been a community. It’s a metaphor for what is happening not only between red and blue, but within the left and within the right, as well as within universities, companies, professional associations, museums, and even families.
From the December 2001 issue: David Brooks on Red and Blue America
Babel is a metaphor for what some forms of social media have done to nearly all of the groups and institutions most important to the country’s future—and to us as a people. How did this happen? And what does it portend for American life?
The Rise of the Modern Tower
there is a direction to history and it is toward cooperation at larger scales. We see this trend in biological evolution, in the series of “major transitions” through which multicellular organisms first appeared and then developed new symbiotic relationships. We see it in cultural evolution too, as Robert Wright explained in his 1999 book, Nonzero: The Logic of Human Destiny. Wright showed that history involves a series of transitions, driven by rising population density plus new technologies (writing, roads, the printing press) that created new possibilities for mutually beneficial trade and learning. Zero-sum conflicts—such as the wars of religion that arose as the printing press spread heretical ideas across Europe—were better thought of as temporary setbacks, and sometimes even integral to progress. (Those wars of religion, he argued, made possible the transition to modern nation-states with better-informed citizens.) President Bill Clinton praised Nonzero‘s optimistic portrayal of a more cooperative future thanks to continued technological advance.
The early internet of the 1990s, with its chat rooms, message boards, and email, exemplified the Nonzero thesis, as did the first wave of social-media platforms, which launched around 2003. Myspace, Friendster, and Facebook made it easy to connect with friends and strangers to talk about common interests, for free, and at a scale never before imaginable. By 2008, Facebook had emerged as the dominant platform, with more than 100 million monthly users, on its way to roughly 3 billion today. In the first decade of the new century, social media was widely believed to be a boon to democracy. What dictator could impose his will on an interconnected citizenry? What regime could build a wall to keep out the internet?
RECOMMENDED READING
·
The Dark Psychology of Social Networks
JONATHAN HAIDT AND TOBIAS ROSE-STOCKWELL
·
The Dangerous Experiment on Teen Girls
JONATHAN HAIDT
·
How Kids Learn Resilience
PAUL TOUGH
The high point of techno-democratic optimism was arguably 2011, a year that began with the Arab Spring and ended with the global Occupy movement. That is also when Google Translate became available on virtually all smartphones, so you could say that 2011 was the year that humanity rebuilt the Tower of Babel. We were closer than we had ever been to being “one people,” and we had effectively overcome the curse of division by language. For techno-democratic optimists, it seemed to be only the beginning of what humanity could do.
In February 2012, as he prepared to take Facebook public, Mark Zuckerberg reflected on those extraordinary times and set forth his plans. “Today, our society has reached another tipping point,” he wrote in a letter to investors. Facebook hoped “to rewire the way people spread and consume information.” By giving them “the power to share,” it would help them to “once again transform many of our core institutions and industries.”
In the 10 years since then, Zuckerberg did exactly what he said he would do. He did rewire the way we spread and consume information; he did transform our institutions, and he pushed us past the tipping point. It has not worked out as he expected.
Things Fall Apart
historically, civilizations have relied on shared blood, gods, and enemies to counteract the tendency to split apart as they grow. But what is it that holds together large and diverse secular democracies such as the United States and India, or, for that matter, modern Britain and France?
Social scientists have identified at least three major forces that collectively bind together successful democracies: social capital (extensive social networks with high levels of trust), strong institutions, and shared stories. Social media has weakened all three. To see how, we must understand how social media changed over time—and especially in the several years following 2009.
In their early incarnations, platforms such as Myspace and Facebook were relatively harmless. They allowed users to create pages on which to post photos, family updates, and links to the mostly static pages of their friends and favorite bands. In this way, early social media can be seen as just another step in the long progression of technological improvements—from the Postal Service through the telephone to email and texting—that helped people achieve the eternal goal of maintaining their social ties.
But gradually, social-media users became more comfortable sharing intimate details of their lives with strangers and corporations. As I wrote in a 2019 Atlantic article with Tobias Rose-Stockwell, they became more adept at putting on performances and managing their personal brand—activities that might impress others but that do not deepen friendships in the way that a private phone conversation will.
From the December 2019 issue: The dark psychology of social networks
Once social-media platforms had trained users to spend more time performing and less time connecting, the stage was set for the major transformation, which began in 2009: the intensification of viral dynamics.
Babel is not a story about tribalism. It’s a story about the fragmentation of everything.
Before 2009, Facebook had given users a simple timeline––a never-ending stream of content generated by their friends and connections, with the newest posts at the top and the oldest ones at the bottom. This was often overwhelming in its volume, but it was an accurate reflection of what others were posting. That began to change in 2009, when Facebook offered users a way to publicly “like” posts with the click of a button. That same year, Twitter introduced something even more powerful: the “Retweet” button, which allowed users to publicly endorse a post while also sharing it with all of their followers. Facebook soon copied that innovation with its own “Share” button, which became available to smartphone users in 2012. “Like” and “Share” buttons quickly became standard features of most other platforms.
Shortly after its “Like” button began to produce data about what best “engaged” its users, Facebook developed algorithms to bring each user the content most likely to generate a “like” or some other interaction, eventually including the “share” as well. Later research showed that posts that trigger emotions––especially anger at out-groups––are the most likely to be shared.
Illustration by Nicolás Ortega. Source: Belshazzar’s Feast, John Martin, 1820.
By 2013, social media had become a new game, with dynamics unlike those in 2008. If you were skillful or lucky, you might create a post that would “go viral” and make you “internet famous” for a few days. If you blundered, you could find yourself buried in hateful comments. Your posts rode to fame or ignominy based on the clicks of thousands of strangers, and you in turn contributed thousands of clicks to the game.
This new game encouraged dishonesty and mob dynamics: Users were guided not just by their true preferences but by their past experiences of reward and punishment, and their prediction of how others would react to each new action. One of the engineers at Twitter who had worked on the “Retweet” button later revealed that he regretted his contribution because it had made Twitter a nastier place. As he watched Twitter mobs forming through the use of the new tool, he thought to himself, “We might have just handed a 4-year-old a loaded weapon.”
As a social psychologist who studies emotion, morality, and politics, I saw this happening too. The newly tweaked platforms were almost perfectly designed to bring out our most moralistic and least reflective selves. The volume of outrage was shocking.
It was just this kind of twitchy and explosive spread of anger that James Madison had tried to protect us from as he was drafting the U.S. Constitution. The Framers of the Constitution were excellent social psychologists. They knew that democracy had an Achilles’ heel because it depended on the collective judgment of the people, and democratic communities are subject to “the turbulency and weakness of unruly passions.” The key to designing a sustainable republic, therefore, was to build in mechanisms to slow things down, cool passions, require compromise, and give leaders some insulation from the mania of the moment while still holding them accountable to the people periodically, on Election Day.
From the October 2018 issue: America is living James Madison’s nightmare
The tech companies that enhanced virality from 2009 to 2012 brought us deep into Madison’s nightmare. Many authors quote his comments in “Federalist No. 10” on the innate human proclivity toward “faction,” by which he meant our tendency to divide ourselves into teams or parties that are so inflamed with “mutual animosity” that they are “much more disposed to vex and oppress each other than to cooperate for their common good.”
But that essay continues on to a less quoted yet equally important insight, about democracy’s vulnerability to triviality. Madison notes that people are so prone to factionalism that “where no substantial occasion presents itself, the most frivolous and fanciful distinctions have been sufficient to kindle their unfriendly passions and excite their most violent conflicts.”
Social media has both magnified and weaponized the frivolous. Is our democracy any healthier now that we’ve had Twitter brawls over Representative Alexandria Ocasio-Cortez’s tax the rich dress at the annual Met Gala, and Melania Trump’s dress at a 9/11 memorial event, which had stitching that kind of looked like a skyscraper? How about Senator Ted Cruz’s tweet criticizing Big Bird for tweeting about getting his COVID vaccine?
Read: The Ukraine crisis briefly put America’s culture war in perspective
It’s not just the waste of time and scarce attention that matters; it’s the continual chipping-away of trust. An autocracy can deploy propaganda or use fear to motivate the behaviors it desires, but a democracy depends on widely internalized acceptance of the legitimacy of rules, norms, and institutions. Blind and irrevocable trust in any particular individual or organization is never warranted. But when citizens lose trust in elected leaders, health authorities, the courts, the police, universities, and the integrity of elections, then every decision becomes contested; every election becomes a life-and-death struggle to save the country from the other side. The most recent Edelman Trust Barometer (an international measure of citizens’ trust in government, business, media, and nongovernmental organizations) showed stable and competent autocracies (China and the United Arab Emirates) at the top of the list, while contentious democracies such as the United States, the United Kingdom, Spain, and South Korea scored near the bottom (albeit above Russia).
Recent academic studies suggest that social media is indeed corrosive to trust in governments, news media, and people and institutions in general. A working paper that offers the most comprehensive review of the research, led by the social scientists Philipp Lorenz-Spreen and Lisa Oswald, concludes that “the large majority of reported associations between digital media use and trust appear to be detrimental for democracy.” The literature is complex—some studies show benefits, particularly in less developed democracies—but the review found that, on balance, social media amplifies political polarization; foments populism, especially right-wing populism; and is associated with the spread of misinformation.
From the April 2021 issue: The internet doesn’t have to be awful
When people lose trust in institutions, they lose trust in the stories told by those institutions. That’s particularly true of the institutions entrusted with the education of children. History curricula have often caused political controversy, but Facebook and Twitter make it possible for parents to become outraged every day over a new snippet from their children’s history lessons––and math lessons and literature selections, and any new pedagogical shifts anywhere in the country. The motives of teachers and administrators come into question, and overreaching laws or curricular reforms sometimes follow, dumbing down education and reducing trust in it further. One result is that young people educated in the post-Babel era are less likely to arrive at a coherent story of who we are as a people, and less likely to share any such story with those who attended different schools or who were educated in a different decade.
The former CIA analyst Martin Gurri predicted these fracturing effects in his 2014 book, The Revolt of the Public. Gurri’s analysis focused on the authority-subverting effects of information’s exponential growth, beginning with the internet in the 1990s. Writing nearly a decade ago, Gurri could already see the power of social media as a universal solvent, breaking down bonds and weakening institutions everywhere it reached. He noted that distributed networks “can protest and overthrow, but never govern.” He described the nihilism of the many protest movements of 2011 that organized mostly online and that, like Occupy Wall Street, demanded the destruction of existing institutions without offering an alternative vision of the future or an organization that could bring it about.
Gurri is no fan of elites or of centralized authority, but he notes a constructive feature of the pre-digital era: a single “mass audience,” all consuming the same content, as if they were all looking into the same gigantic mirror at the reflection of their own society. In a comment to Vox that recalls the first post-Babel diaspora, he said:
The digital revolution has shattered that mirror, and now the public inhabits those broken pieces of glass. So the public isn’t one thing; it’s highly fragmented, and it’s basically mutually hostile. It’s mostly people yelling at each other and living in bubbles of one sort or another.
Mark Zuckerberg may not have wished for any of that. But by rewiring everything in a headlong rush for growth—with a naive conception of human psychology, little understanding of the intricacy of institutions, and no concern for external costs imposed on society—Facebook, Twitter, YouTube, and a few other large platforms unwittingly dissolved the mortar of trust, belief in institutions, and shared stories that had held a large and diverse secular democracy together.
I think we can date the fall of the tower to the years between 2011 (Gurri’s focal year of “nihilistic” protests) and 2015, a year marked by the “great awokening” on the left and the ascendancy of Donald Trump on the right. Trump did not destroy the tower; he merely exploited its fall. He was the first politician to master the new dynamics of the post-Babel era, in which outrage is the key to virality, stage performance crushes competence, Twitter can overpower all the newspapers in the country, and stories cannot be shared (or at least trusted) across more than a few adjacent fragments—so truth cannot achieve widespread adherence.
The many analysts, including me, who had argued that Trump could not win the general election were relying on pre-Babel intuitions, which said that scandals such as the Access Hollywood tape (in which Trump boasted about committing sexual assault) are fatal to a presidential campaign. But after Babel, nothing really means anything anymore––at least not in a way that is durable and on which people widely agree.
Politics After Babel
“politics is the art of the possible,” the German statesman Otto von Bismarck said in 1867. In a post-Babel democracy, not much may be possible.
Of course, the American culture war and the decline of cross-party cooperation predates social media’s arrival. The mid-20th century was a time of unusually low polarization in Congress, which began reverting back to historical levels in the 1970s and ’80s. The ideological distance between the two parties began increasing faster in the 1990s. Fox News and the 1994 “Republican Revolution” converted the GOP into a more combative party. For example, House Speaker Newt Gingrich discouraged new Republican members of Congress from moving their families to Washington, D.C., where they were likely to form social ties with Democrats and their families.
So cross-party relationships were already strained before 2009. But the enhanced virality of social media thereafter made it more hazardous to be seen fraternizing with the enemy or even failing to attack the enemy with sufficient vigor. On the right, the term RINO (Republican in Name Only) was superseded in 2015 by the more contemptuous term cuckservative, popularized on Twitter by Trump supporters. On the left, social media launched callout culture in the years after 2012, with transformative effects on university life and later on politics and culture throughout the English-speaking world.
From the September 2015 issue: The coddling of the American mind
What changed in the 2010s? Let’s revisit that Twitter engineer’s metaphor of handing a loaded gun to a 4-year-old. A mean tweet doesn’t kill anyone; it is an attempt to shame or punish someone publicly while broadcasting one’s own virtue, brilliance, or tribal loyalties. It’s more a dart than a bullet, causing pain but no fatalities. Even so, from 2009 to 2012, Facebook and Twitter passed out roughly 1 billion dart guns globally. We’ve been shooting one another ever since.
Social media has given voice to some people who had little previously, and it has made it easier to hold powerful people accountable for their misdeeds, not just in politics but in business, the arts, academia, and elsewhere. Sexual harassers could have been called out in anonymous blog posts before Twitter, but it’s hard to imagine that the #MeToo movement would have been nearly so successful without the viral enhancement that the major platforms offered. However, the warped “accountability” of social media has also brought injustice—and political dysfunction—in three ways.
First, the dart guns of social media give more power to trolls and provocateurs while silencing good citizens. Research by the political scientists Alexander Bor and Michael Bang Petersen found that a small subset of people on social-media platforms are highly concerned with gaining status and are willing to use aggression to do so. They admit that in their online discussions they often curse, make fun of their opponents, and get blocked by other users or reported for inappropriate comments. Across eight studies, Bor and Petersen found that being online did not make most people more aggressive or hostile; rather, it allowed a small number of aggressive people to attack a much larger set of victims. Even a small number of jerks were able to dominate discussion forums, Bor and Petersen found, because nonjerks are easily turned off from online discussions of politics. Additional research finds that women and Black people are harassed disproportionately, so the digital public square is less welcoming to their voices.
Illustration by Nicolás Ortega. Source: Venus and Cupid, Pierre-Maximilien Delafontaine, by 1860.
Second, the dart guns of social media give more power and voice to the political extremes while reducing the power and voice of the moderate majority. The “Hidden Tribes” study, by the pro-democracy group More in Common, surveyed 8,000 Americans in 2017 and 2018 and identified seven groups that shared beliefs and behaviors. The one furthest to the right, known as the “devoted conservatives,” comprised 6 percent of the U.S. population. The group furthest to the left, the “progressive activists,” comprised 8 percent of the population. The progressive activists were by far the most prolific group on social media: 70 percent had shared political content over the previous year. The devoted conservatives followed, at 56 percent.
These two extreme groups are similar in surprising ways. They are the whitest and richest of the seven groups, which suggests that America is being torn apart by a battle between two subsets of the elite who are not representative of the broader society. What’s more, they are the two groups that show the greatest homogeneity in their moral and political attitudes. This uniformity of opinion, the study’s authors speculate, is likely a result of thought-policing on social media: “Those who express sympathy for the views of opposing groups may experience backlash from their own cohort.” In other words, political extremists don’t just shoot darts at their enemies; they spend a lot of their ammunition targeting dissenters or nuanced thinkers on their own team. In this way, social media makes a political system based on compromise grind to a halt.
From the October 2021 issue: Anne Applebaum on how mob justice is trampling democratic discourse
Finally, by giving everyone a dart gun, social media deputizes everyone to administer justice with no due process. Platforms like Twitter devolve into the Wild West, with no accountability for vigilantes. A successful attack attracts a barrage of likes and follow-on strikes. Enhanced-virality platforms thereby facilitate massive collective punishment for small or imagined offenses, with real-world consequences, including innocent people losing their jobs and being shamed into suicide. When our public square is governed by mob dynamics unrestrained by due process, we don’t get justice and inclusion; we get a society that ignores context, proportionality, mercy, and truth.
Structural Stupidity
since the tower fell, debates of all kinds have grown more and more confused. The most pervasive obstacle to good thinking is confirmation bias, which refers to the human tendency to search only for evidence that confirms our preferred beliefs. Even before the advent of social media, search engines were supercharging confirmation bias, making it far easier for people to find evidence for absurd beliefs and conspiracy theories, such as that the Earth is flat and that the U.S. government staged the 9/11 attacks. But social media made things much worse.
From the September 2018 issue: The cognitive biases tricking your brain